Maybe you are at that point to where you are ready to start learning how to create your own bookkeeping business but one thing still bothers you. How do you begin marketing your bookkeeping business?
Marketing Your Bookkeeping Business
Here is what I can tell you about marketing. First of all, the cool thing is that every business needs a bookkeeper (or some type of bookkeeping even if that means they do their own).
It is required by law that all businesses must have their books done, so in reality your not selling anything. It is all built-in demand! All you have to do is show your potential clients WHY YOU!
The other thing to keep in mind is that bookkeeping is very easy to explain. Think about that a minute. Every business out there already knows what bookkeeping is and that they are legally obligated, by law, to have it done.
I put that last sentence in bold because if there is one statement that holds true and should give you peace of mind when it comes to marketing your business, that is it! Now, there are three different components that you should know when it comes to marketing your bookkeeper business.
What Is Your Market?
It would be best for you to focus on a particular niche, or in other words, a specific profession. This can be anything really, dentists, drywallers or lawyers that focus only on bankruptcy cases for example.
I think you know what I’m getting at. This may not seem like such a big deal to you at this point but in reality, it is probably the most important thing you will want to do.
There are a couple of reasons for this for those not familiar with niche marketing. The first reason is that you are going to be building a website for your business.
You need to have this niche-specific, otherwise, you will have a very hard time getting anyone to see your site at all simply because it is too broad.
You want your site to jump out at someone and say, “Hey, I see you own a dog grooming business… you are in luck because I specifically focus on offering my bookkeeping services only to small business dog groomers”!
That alone tells the business owner that you probably know everything about bookkeeping for dog groomers already, and chances are you will, which gives you a huge advantage over other bookkeepers. Chances are extremely high that their current bookkeeper does not focus on what their business is in.
What Is Your Marketing Message?
What is it that you are going to say to people? What your market is, is very important since, if you have a decent message to the right market, you will do amazing things!
But, if you have an awesome message to the wrong audience, you’re not going to get anywhere.
Think about when you are watching TV. Ever notice how the commercials are catering to whatever show it is that you’re watching?
Flip over to Disney and a majority of commercials are for toys. During the daytime on a weekday do me a favor and pay attention to how many commercials focus on retirees! This is conveying your message to the right audience, it really is that simple!
What Types Of Media Will You Use?
You are going to need to know which avenues of advertising you will be using. More importantly, I should say, how many avenues of advertising you will be using.
You do not want to simply focus on one or two ways of promoting your business. Technology changes at the speed of lightning, if you are only focusing your marketing efforts on one type of media, it is entirely possible that it could disappear with a blink of an eye.
The more types of media that you can use the better off you will be. The neat thing about using multiple types of marketing is that over time they seem to take on a life of their own.
By this I mean, once you tell enough people what you do then those people begin to tell people about you and so on and so forth.
The same goes for having your own website. Focus your site to a specific niche and get it in front of the right eyes and your site will begin to get more leads simply by focusing it on a particular niche.
How Can You Learn How To Market Your Bookkeeping Business?
I hope that I was able to touch on how simple and easy it really can be to market your bookkeeping business. If this is what has been holding you back, I get it.
After all, what good is it to learn to become a bookkeeper if you have no idea how to let others know that you are one to begin with?
What I would like to show you is my #1 bookkeeping course online. Not only are you going to learn everything that has to do with bookkeeping, but you will also learn how to successfully market your services.
Allow me to show you EVERYTHING that is within this program. I lay it all out there for you, you simply decide whether becoming a virtual bookkeeper is really what you want to do. And if it is, I can assure you, this course the best around!
Marketing your bookkeeping business really isn’t that difficult, you simply have to effectively learn how to do it.
If you have any questions, comments or concerns please do not hesitate to drop a comment below and I will get back to you as soon as possible!