It is important to understand the importance of choosing a niche market to focus your marketing efforts on once you begin your new bookkeeping business. At first thought, you may think that you would be better off simply trying to just go after anyone and everyone.
There is one major problem with marketing your business this way. Marketing to any and all businesses out there does absolutely nothing to separate your bookkeeping business from all the other bookkeepers out there. You need to stand out. You need to be heard.
I have used this example before in a previous article but I will run through it again real quick. Since I am a die hard Buckeye fan I will use them as an example this time around.
Let’s say that you want the world to hear about your new bookkeeping business. So you walk out to the 50 yard line in a sold out Ohio Stadium. That means you are sharing your business with around 105,000 people. Sounds great right?
The problem is 104,000 of those people don’t think that they need a new bookkeeper and they don’t even listen to you because you have done nothing to separate yourself from any other bookkeeper out there.
To make matters worse, the 1000 people that may be interested can’t even hear what you are saying because the other 104,000 that don’t care are talking and carrying on so thy can’t even hear what you are saying.
Now let’s say that you have a specific niche that focuses specifically on dentists. You rent a small conference room full of dentists that seats 50 people. Are you going to be more successful talking to the 105,000 people in Ohio Stadium or the 50 dentists in a 50 person conference room?
I can guarantee that you are going to have a lot more success by sharing your business with the 50 dentists. And that in a nut shell is niche marketing.
Let’s Dig Deeper As To Why This Is
I get it, on the surface, thinking about sharing your business with any and everyone seems to make more sense but that simply isn’t the case.
The reason is that you are doing nothing to stand out from the thousands of other bookkeepers searching for new clients. Which statement to you think is going to make you stand out in a room full of dentists?
“I am a bookkeeper” or “I help dentists to make more money”
Common sense tells you that the second statement is going to have a much bigger impact. By saying this, you are letting every dentist in that room recognize a few different things about your business.
- They will remember you!
- You are an expert in that field
- By stating that you help them to make more money, you are telling them that you are more than a bookkeeper. You are someone that cares about there business and are looking to help them out financially to the best of your abilities. This is what you call your Unique Selling Proposition.
- Even if some of those dentists are happy with there bookkeeper, dentists know other dentists and you can bet that they will let those other dentists know about your business.
- By establishing that you specialize in dentists, you are telling them that you can show them what to do, as well as, what not to do to help them to be more profitable.
- You understand there unique needs.
Stand Out From The Competition
Let’s say that you are competing for a dentists business with another bookkeeper. Your business focuses on serving dentists, and the other bookkeeper who’s business is identical to yours other than the fact that they serve anyone that they can. Who do you think that dentist is going to choose?
The common sense choice is you because you have made it crystal clear that you specialize in there field. This gets even better! Unless you are competing with another bookkeeper that went through the Bookkeeper Business Launch course, there is a very high probability that your competition is NOT doing this.
If this is the first time hearing about this course I will lead you to more information in a second.
One last point that needs to be mentioned here. If you are able to establish yourself as an authority in a specific field then you are also able to charge more for your services and those dentists will gladly pay more because you will be able to help them make more money because you will understand the ins and outs of dentistry.
You are able to provide much more value to your niche compared to almost any other bookkeeper out there because YOU are the expert in that specific field, not your competition.
Look At This Website
If you take a look around this website, Bookkeepers Paradise, you will hopefully notice that niche marketing is exactly what I am doing here.
Just about this entire website focuses on the Bookkeeper Business Launch course. I want to establish myself as the authority site to show others about this amazing course.
Are there other affiliates that market the BBL course? Yes there are, and if you have done some research already then you already know this.
What I have not seen is another site that focuses entirely on it. I can honestly say that if you are looking for information you WILL find it here! My hope is that I am able to establish trust with you and if you decide to give this course a go, that you will do so through my site.
Learn How To Stand Out As A Bookkeeper
Maybe you are already a bookkeeper looking to go out on your own or maybe you are looking to start a new career in bookkeeping.
Either way, whether you have experience or not, allow me to share how you can not only learn everything about becoming a bookkeeper but also how to start up and market your very own bookkeeping business.
There is one bookkeeping course online where you can learn it all and it is hands down the best course out there. As you can probably guess, one of the main training points is on focusing on a certain niche. Hopefully, after reading this article, you understand why.
By no means do I expect you to jump right in. You are going to want to do your research. To get a detailed look into Bookkeeper Business Launch, you need to head over to my full review of the course and see exactly what you will get on the inside.
Once you learn why choosing a niche market for your bookkeeping business is the way to go, you will be well on your way to becoming a successful business owner and Bookkeeper Business Launch can be the path to that success!
If you happen to have any questions, feel free to drop them in the comments below and I will be sure to reply as soon as possible.